There is a conflict in the fashion industry - between paperbacks and conscience of consumers. Customers have quickly embraced fashion, from the rise of Zara and H & M to brands like Boohoo who regularly update their wardrobes quickly and cost-effectively. In doing so, they increasingly do not want to damage the planet, and the fashion industry can be harmful to the environment. Now garment manufacturers of all price ranges are committed to making fashion more sustainable. Is green the new black?
It is a movement that aims to make the fashion industry more environmentally aware by changing the way clothing is designed, manufactured, transported, used and thrown away. The idea is to deviate from so-called fast fashion, the rapid production of - often inexpensive - garments to respond to ever-changing trends and give consumers a disposable attitude. Another focus is on animal welfare and the strengthening of social responsibility of the industry, in particular by combating poor working conditions and the use of child labor in developing countries.
The Reforbes That Likes To Say Yes.
3. What role do fashion consumers play?
People buy more clothes and keep them for shorter periods of time. The average number of times a garment is worn in Europe before it retires has fallen by one-third in 15 years, from 200 in 2000 to 160 in 2015. Polyester and nylon have tiny particles that wash off during washing contaminate the wastewater. It has been discovered that these tiny fibers make up an important part of the microplastic that pollutes the oceans. While consumer demand for cheap clothing has prompted the fashion industry to develop in this way, it has begun to shift. It is estimated that half of consumers in the UK are interested in how clothes are made, 60% of those under 24 years old.
• Adidas AG has committed to use only recycled plastic by 2024
• Hennes & Mauritz AB intends to use exclusively recycled or other sustainable materials in its production lines by 2030
PVH Corp., owner of Calvin Klein and Tommy Hilfiger, aims to ensure that all cotton and viscose is sourced from sustainable sources by 2025. and 100% polyester until 2030
• Urban Outfitters Inc. has launched a women's clothing rental service in the United States.
• Prada SpA has pledged to replace all its nylon offerings with a more sustainable version using, for example, synthetic fabric made of recycled ocean plastic
After decades of anger by animal rights groups, Prada is also the latest luxury brand to help Gucci and Burberry Group Plc banish fur off the runways.
However, in June the British government rejected proposals aimed at recycling an end to the era of disposable fashion, including a ban on the burning of clothing. In the United States, customs regulations inadvertently encourage brands to burn unsold goods imported into the United States by offering refunds on their goods if they are destroyed. All over the world, there are very few rules that oblige companies to make the chemicals used to dye and treat fabrics transparent, making it difficult to assess the real environmental impact of the industry
1. What is sustainable fashion?
It is a movement that aims to make the fashion industry more environmentally aware by changing the way clothing is designed, manufactured, transported, used and thrown away. The idea is to deviate from so-called fast fashion, the rapid production of - often inexpensive - garments to respond to ever-changing trends and give consumers a disposable attitude. Another focus is on animal welfare and the strengthening of social responsibility of the industry, in particular by combating poor working conditions and the use of child labor in developing countries.
2. How does clothing harm the environment?
With garment production doubling in the past 15 years, CO2 emissions from textile production have been calculated to outperform all maritime and international flights together. Polyester and cotton make up 85% of all clothing and both are rough on the planet. The extraction of crude oil, the basis of polyester, can produce toxic spills and polluted wastewater. Most polyesters are not biodegradable. In addition, the fabric requires chemical dyes that contaminate the groundwater sources. Cotton is a particularly water- and insecticide-intensive crop. About 2,700 liters of water - enough to feed a person for three years - are needed to grow the cotton in a single T-shirt. Some brands use more organic cotton that is grown without pesticides, but it accounts for only 1% of the world's crop and uses as much water as normal cotton.3. What role do fashion consumers play?
People buy more clothes and keep them for shorter periods of time. The average number of times a garment is worn in Europe before it retires has fallen by one-third in 15 years, from 200 in 2000 to 160 in 2015. Polyester and nylon have tiny particles that wash off during washing contaminate the wastewater. It has been discovered that these tiny fibers make up an important part of the microplastic that pollutes the oceans. While consumer demand for cheap clothing has prompted the fashion industry to develop in this way, it has begun to shift. It is estimated that half of consumers in the UK are interested in how clothes are made, 60% of those under 24 years old.
4. What do companies do about it?
Companies, representing around 12.5% of the market, are committed to a commitment by an industry group, the Global Fashion Agenda, in 2020, which will include measures such as more efficient use of water, the development of more sustainable fibers and the invention of novel recycling systems. Many brands have their own initiatives.• Adidas AG has committed to use only recycled plastic by 2024
• Hennes & Mauritz AB intends to use exclusively recycled or other sustainable materials in its production lines by 2030
PVH Corp., owner of Calvin Klein and Tommy Hilfiger, aims to ensure that all cotton and viscose is sourced from sustainable sources by 2025. and 100% polyester until 2030
• Urban Outfitters Inc. has launched a women's clothing rental service in the United States.
• Prada SpA has pledged to replace all its nylon offerings with a more sustainable version using, for example, synthetic fabric made of recycled ocean plastic
After decades of anger by animal rights groups, Prada is also the latest luxury brand to help Gucci and Burberry Group Plc banish fur off the runways.
5. Does everything make a difference?
Not yet. Better practices still can not offset the rapid growth of the industry. By 2030, more than 100 million tons of clothing and shoes are to be purchased annually. The 2019 update of the Global Fashion Agenda states that without deeper and more systematic changes, the industry will not stand a chance of achieving the United Nations Sustainable Development Goals. And the fast fashion shows little signs of slowing down. In India, Tata Group, partner of Inditex SA, which operates Zara's stores, is building its own apparel empire, which promises "extremely fast fashion" and offers customers runway styles at half price in just 12 days.6. What happens to unwanted clothes?
It is estimated that a garbage truck with textiles is dumped or burned every second on a landfill. Less than 1% of materials produced for clothing are recycled to new clothes. Even some companies that make sustainability promises burn unsold clothing worth millions of dollars. Now Burberry has promised to cease all destruction of stocks. To achieve this goal, the British company increases sales with its own employees. Donations of unsold stocks to brands producing new leather remnants; and donate clothing to help disadvantaged people dress for success in finding work. According to H & M, the destruction of clothing is only used if it does not meet safety standards and can not be sold, recycled or given to charity. When it burns clothes, it's in a Swedish power plant that uses fossil fuels.7. Do governments do something?
Home to some of the world's most popular fashion brands, France is leading a global sustainability campaign for the fashion industry as part of its Presidency of the Group of Seven. The push to get companies to make new commitments to reduce their impact on the environment is coordinated by Francois-Henri Pinault, CEO of Gucci owner Kering SA. In Europe, producers and consumers will be affected by the European Parliament's objectives of recycling at least 55% of municipal waste by 2025 and not disposing of more than 10% in landfills by 2035.However, in June the British government rejected proposals aimed at recycling an end to the era of disposable fashion, including a ban on the burning of clothing. In the United States, customs regulations inadvertently encourage brands to burn unsold goods imported into the United States by offering refunds on their goods if they are destroyed. All over the world, there are very few rules that oblige companies to make the chemicals used to dye and treat fabrics transparent, making it difficult to assess the real environmental impact of the industry
Comments
Post a Comment